Privacy Policy

Anarika Fashions (Anarika) and its associated entities (we, our or us) is deeply committed to its customers. Our aim is to provide best quality products to our customers and we continue to innovate in how we bring our products to life online, we’ll match technology with your privacy interests. The term portal, portals refers to the different platforms, channels from where a user can engage with the company’s offerings which includes but is not limited to Android App, iOS App, Desktop site, Mobile Web site, Emails, Social Pages.

Our Privacy Policy Standards

Data Integrity

We will take all necessary precautions to protect your information we collect through our Portal, our associated entities (if any), franchisees, apps, and websites, through the use of secure technologies, in accordance with applicable law.


We want you to know what and how information is collected when you interact with us through our portal, associated entities, franchisees, apps, and websites.

Changes in Privacy Policy

We may change this Privacy Policy at any time by posting the revised Privacy Policy in the "Privacy Policy" section of the website. The revised Privacy Policy is effective immediately when posted on the website. It is the responsibility of each user to review the website and the Privacy Policy periodically to know about any revisions to this Policy. Your continued use of the website will be considered as your acknowledgment and acceptance of the terms of the revised Privacy Policy.

Information about Privacy Policy

Any data information of our portal is controlled by Anarika Fashions (Anarika), registered in India. If you have any questions about this Privacy Policy you can contact Anarika by emailing to Anarika Fashions at


A “cookie” is a computer file that acts as an identification card for your computer. When you visit our site, unique cookies are placed on your browser. The purpose of the cookie is to distinguish your browser from all other browsers that visit our sites. By recognizing your browser, we can serve you better. For example, the cookies allow us to hold the selections in your shopping cart when you navigate away from the order page on our website and then return to complete the order; because of the cookie, you don’t have to start over with your shopping. We can also keep track of what pages of our website your browser visited and whether you purchased a product. That way we can measure such things as how effective our advertising campaigns have been. Working with third-party advertising companies, the use of cookies also enables us to provide you with customized banner on our website, customized content on our website, and customized emails that we think will be more useful than randomly-generated ads and content because they are based on your past purchases and page visits to our website. Anarika uses cookies to ensure runs on your computer and you can access content on our site. Cookies do not store any passwords or credit card information.

Accepting or Rejecting Cookies

Some of the main methods to accept or reject some or all cookies are the following 1) Change Browser Settings 2) Clearing Existing Cookies 3) Google Analytics Opt-out add-ons. You can block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair website functionality or may even render some or all of it unusable.

Please be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.


Disclosure to Service Providers

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:

1) Email provider and Mailing list provider

2) IT service providers, Web developers and Hosting provider

Information will be shared with these service providers only where necessary to enable us to run our business.

Disclosure for Legal Reasons

Information may be shared with competent authorities in connection with any possible criminal acts or threats to public authority, in connection with law enforcement and or in connection with any legal disputes or potential dispute or proceedings.

Disclosure to other 3rd Party Providers

We may provide user data to 3rd party providers which includes but is not limited to the parties mentioned such as  3rd Party Analytics Partners, Accountants and Auditors, Advisors, Business Partners and sponsors.

Information collected from website


We will send you marketing communications in relation to our goods and services, In case you want to opt out for the same, you can send email to a blank email with subject unsubscribe. This information is stored with our 3rd party mail server providers as well as our hosting servers.

Registration/ Checkout/ Guest Checkout 

When you register and create an account on our website or at checkout, we collect the following information: name, shipping address (including country, street address, town/city and postcode), your billing address (including country, street address, town/city and postcode) phone number, email address and password (we do not view your password) which we store on our servers(except plain password) for better user experience next time the same customer visits our portal.

Information collected while placing an order

After you place an order on our website you will need to make payment for the goods or services you have ordered. In order to process your payment, we use a number of third party payment channels. Your payment will be processed by the payment provider you choose to process your payment via a payment gateway.

Third party payment channels

The third-party payment channels we use all collect, use and process your information, including payment information, in accordance with their privacy policies. You can access their privacy policies via their respective websites.

Duration of your information with us

When you place an order, we retain that information for a minimum period of 5 years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records

Personal Information & Information sharing

We normally collect personal information on your registration with us or when you participate in reviews and other features. We would collect name, email address and phone number when you place an order with us. When you search something on our site, keywords will be collected in a protected location for improving our search results. We reserve the right to disclose your personal information as necessary to: (1) comply with the law or comply with legal process served on Anarika; (2) protect and defend the rights or property of Anarika Fashions; (3) to ensure compliance with our Terms & Conditions.

Third Parties

We will not disclose your personal information to third parties. may use the information for its own purposes, aggregate information that does not identify you personally, or share aggregate information about our users with advertisers, business partners, sponsors, and other third parties.

Business Interests and Other Privacy Issues

Information about users, including personal information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personal information could be transferred to third parties. Minors are not allowed to use the website (those under 18 years of age). We do not collect any information of those under 18 years of age. Those under eighteen may buy from only with the involvement of a parent or guardian.

Ads Management

Anarika and third-party vendors, including Google, use cookies (such as the Google Analytics cookie) to inform, optimize, and serve ads based on someone's past visits to the website.

Customer Rights

With certain limitations customer will have the following rights in relation to their information, which they can exercise by emailing
1) To request access of information related to our use and processing of customer information and also to request for correction or deletion of customer information;
2) To request to restrict our use of customer information;
3) To withdraw customer consent to our use of information at any time where we rely on customer consent to use or process that information on condition that if customer withdraw his consent, this will not affect the lawfulness of our use and processing of this information on the basis of his/ her consent before the point in time customer withdraw his consent.